The study of the two largest representatives of modern European semiotics sets http://fincon-services.com/jobs/ out the basic principles of the Paris-Lemogs school: discourse and semiotic practice are not presented in the form of static schemes, but in the dynamic aspect.

The study of the two largest representatives of modern European semiotics sets out the basic principles of the Paris-Lemogs school: discourse and semiotic practice are not presented in the form of static schemes, but in the dynamic aspect. The authors offer a detailed study of two fundamental human passions – stinginess and jealousy – and show how they affect the construction of the statement, the process of forming the meaning. Semiotics of discourse is based on three types of logic: the logic of action, the logic of cognition and the logic of passion. On the cover of the book – two columns of concepts. First: stinginess, greed, hunkers, fingertips, accumulation, frugality, wastefulness, motot, generosity, selflessness, generosity. Second: jealousy, affection, rivalry, competition, envy and fear, possession, pleasure, anxiety, incredulity, distrust, contempt, revaluation, honor and shame. The one who will not be afraid of the abundance of scientific terms and who reads the book to the end, will find a reward: he will find out what considerations the authors were guided by, building these intricate chains of meanings.

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